Mr. & Mrs. Baker

Mr.& Mrs. Baker is a newly open baker shop in shanghai. The Mr.& Mrs.Bake Shop specializes in handmade cakes, creative special occasion- cakes, personalized specialty cakes, proud of their secret unique recipe for cheescakes. They are targeting middle class woman age 24-35.Creative direction:

Creative direction:

I handwrote the logo, using handwrtting loho give the brand a feeling of personality, guaran- tee and pride.
Black&while for dessert packaging is very rare, make the brand stand out easily from competi- tive baker business in Shanghai.

Logo exploration:


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